Some of the skills we offer at Hit by a Brick.
Digital content
Website content. SEO. Email marketing. Landing pages. Blog posts. E-newsletters. Online articles. Infographics. Audio for 2-D and 3-D animation. What do you need to shine online? Writing interactive content is different than writing for print. For digital you need to write with one half of your brain thinking about search engines. But the goals are always the same: to engage first, offer to help second, then ask for the order.
Advertising copy
Collateral. Direct mail. Magazine ads. Sell sheets. Though a significantly smaller part of what I now do, offline marketing vehicles remain powerful marketing tools for the right companies if delivered at the right time and in the right way. The keys to success? Strong creative ideas and execution. Plus relevant messaging. Plus crisp copy that respects the reader.
Creative concepts
A highly creative approach can carry your marketing message high above those of your competitors. Just be sure to put your marketing communications into the hands of people who can consistently bring high-level creative thinking. Check back soon after I add some creative (and effective) portfolio samples.
Branding
Your company or product or service needs to be more than good. It must be different. And it must be different in a way that’s important to your customers. Let Hit by a Brick help position your product, service or company to make it more distinctive and preferred.
Semi-technical writing
So, who’s going to explain all of the stuff that you do? It could be me. Technically, I am not a technical writer. But many companies hire me as a sort of “technology translator” -- a writer who takes complex products, services and processes (think “scientists and engineers”) and explains them to less-technical audiences (“customers, distributors, the media”).
Content for older adults
Hey, I’m not 21 anymore. But that’s okay because there are scores of older Americans who need to be reached with sound information about relevant products, services and issues. Do you have older adults that you need to communicate with? I can help.
Naming or renaming
This is a fun, but always-challenging, exercise for many companies and organizations. Are you naming/renaming a company, organization, product or service? Get help. Bring in an outsider for all or part of the naming process. A talented, impartial writer can work independently – and sidestep all of the emotion and drama that inevitably surfaces when someone wants to “rename their baby.”