https://www.hitbyabrick.com/blog daily 0.75 2018-12-27 https://images.squarespace-cdn.com/content/v1/5a0e382f64b05f5c8826c511/1545419092167-PEBQS6EVV0U6X84HNDSZ/image-asset.jpeg Blog https://www.hitbyabrick.com/blog/2018/12/26/be-human-when-on-social-media monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/10/sixty-six-words-in-one-sentence monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/11/21/hello-my-name-is monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/trend-advertisers-modifying-their-tv-spots monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/nine-new-ways-to-say-thanks-for-having-me monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/hit-by-any-of-these-great-taglines monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/seven-things-i-wont-do-as-your-new-copywriter monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/dont-speak-to-me-that-way-customer-communications monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/radio-matters-and-always-will monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/ten-ways-that-creatives-can-boost-confidence monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2016/12/18/no-one-wants-to-read-your-words monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/26/how-to-write-active-content-part-2 monthly 0.5 2019-04-07 https://www.hitbyabrick.com/blog/2018/12/18/how-to-write-active-content-part-1 monthly 0.5 2019-04-07 https://www.hitbyabrick.com/home daily 1.0 2019-04-07 https://images.squarespace-cdn.com/content/v1/5a0e382f64b05f5c8826c511/1545896584464-PMJMJVPPZGZ5K62GZ58D/984101-512+%281%29.png Content writing that leaves a mark https://images.squarespace-cdn.com/content/v1/5a0e382f64b05f5c8826c511/1545894005075-G48SWRP1D35E32G12F1Y/1009241-512.png Content writing that leaves a mark - CONTENT WRITING Combining words into sentences. Combining sentences into paragraphs. Combining paragraphs into compelling content that people find relevant. That’s what I do. And I do it better than most people. Not because I’m special. Or chosen. Or gifted. It’s because I’ve learned the value of studying people, clients, and customers. That’s where it starts. Because it’s not what you want to sell; it’s what people want to buy. (And how will you know what the market wants if you don’t study.) https://images.squarespace-cdn.com/content/v1/5a0e382f64b05f5c8826c511/1545894135286-BWI83GH76F2H3NBPRR3F/1743799-512.png Content writing that leaves a mark - CREATIVE CONCEPTING This includes big ideas. Imagery. Headlines. Subheads. Creativity. Gotta have them or engagement will not take place. Most every piece of communication needs a creative concept. Usually it’s a strong, but simple concept that acts as a container for the message. It must draw the reader in. And it must be relevant for the intended audience. (Scientists will respond to something different than plant managers.) Some concepts can be – and often should be – edgy, while other concepts need to engage their audience in a smooth, subtle way. https://images.squarespace-cdn.com/content/v1/5a0e382f64b05f5c8826c511/1545895785510-7EYJCKL5384YZU2WZ41Y/2524418-512.png Content writing that leaves a mark - CORPORATE BRANDING Maybe “corporate” is a bad word, because all companies, not just corporations, need to brand themselves. Simply put, your company needs a reason to be. Why buy from you, not your competitors? Unless you are selling something that everyone needs and no one else has, you need to differentiate your company and its offering. I have been involved in dozens of branding efforts with great success. I’d be glad to explain them if you’ll call 440.223.TEXT (8398) or email me. https://images.squarespace-cdn.com/content/v1/5a0e382f64b05f5c8826c511/1545895884839-K6YRBDZ327B932JFNJOZ/969263-512.png Content writing that leaves a mark - MARKETING PLANS What are you selling? What are your customers buying? Who are your customers, in the first place? Do they spend more time online or offline? What kinds of communications vehicles would be most effective in reaching them? What kinds of messaging will they respond to? I’ve helped create dozens of marketing plans. 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