Hit by any of these great taglines?

Some of these great taglines are current. Some are classics. Maybe you have some great taglines of your own?

  1. Love them back — CESAR Canine Cuisine. Begins with a verb – always a plus. Taps that emotional connection people have with their dogs. And yes, people do look for ways to give back to their beloved pets.
  2. Good. Better. Behr. — BEHR Paints. If you insist on saying that your product is the best, this is a fine way to do it
  3. Click It or Ticket — NHTSA’s seat belt communications program. It’s a bit clumsy — IMHO, both parts should be verb phrases. But you can’t beat the rhythm and the rhyme. And you can’t argue with the results: According to the National Highway Traffic Safety Administration (NHTSA), Click It or Ticket is the most-successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 85 percent.
  4. Drive one — Ford. Okay. Maybe I will. Current tagline “Go Further” is a big step backward IMHO.
  5. Proud sponsor of the comeback — MetroHealth System. This was my favorite new tagline for a while. And it’s all in the great word “comeback.” After all, isn’t that what everyone is trying to do when battling an injury or disease?
  6. More saving. More doing. — The Home Depot. Two promises from one tagline. And the tagline has excellent balance — look how both phrases within the tagline begin with “more” and end with a two-syllable word ending in “ing.” Almost genius.
  7. You’re in good hands — Allstate Insurance. Using the word “you’re” (and putting it up front) makes this tagline intensely customer focused. Creates a picture in the minds of the readers. Stayed relevant for decades, which is no small task.
  8. Can you hear me now? — Verizon Wireless. Verizon took a phrase commonly uttered by phone users and built a brand around it. Verizon stayed with the line for some time (important), put massive ad dollars behind it, and the rest is history. And, when your tagline becomes a part of American pop culture, you’ve really hit it big.
  9. Talk to Chuck — Charles Schwab. Makes a huge company sound like a buddy. Nice. Begins with a verb. Asks for the order. Three short syllables. Bam.
  10. Be all that you can be — U.S. Army. And here it is: IMHO, the greatest tagline ever. Uses only single-syllable words, six syllables total. Begins and ends with the same word for balance (not sure that’s ever been done in a tag line before.) Aggressively challenges the reader. Used from 1980 to 2001.

Author Joe Starin is a content expert and owner of Hit by a Brick.

Written by Joe Starin

Advertising copywriter Joe Starin has successfully marketed some of America’s most-notable companies, including a high percentage of Fortune 500 firms. They include Avery Dennison, Diebold, Forest City Enterprises, Walmart, Sherwin Williams, STERIS, Dow Chemical, Krylon, Kaiser Permanente, and dozens of others. Career stops include senior copywriter positions at Cleveland’s Dix & Eaton (MarComm group), Poppe Tyson (formerly The Jayme Organization), and Akron, Ohio’s Malone Advertising. Companies call on Joe for his ability to: 1) generate interesting and powerful text, 2) provide hard-hitting creative concepts, 3) position products, services and companies, and 4) help create winning marketing programs. But he’s best known for combining original creative thought with just the right words to help companies and organizations become more visible and competitive. His writing is always intelligent, friendly, professional, and infused with creativity. And he’s equally comfortable writing online and offline.

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